PR News Press has just published “Media Training Guidebook – Vol. 4” that includes a chapter by Tom Unger, APR, ABC.
Unger drew upon his 10 years as a news reporter and his more than 20 years of public relations experience to write a section for the book about relationship building with reporters entitled “7 Ways to Get on a Journalist’s Good Side — and Stay There.”
Other topics covered in the guidebook include engaging with the media, messaging, camera readiness, prepping the C-suite, social media and crisis communications.
The guidebook includes insights, tips and checklists from media trainers to help communicators set the agenda in their dealings with the media; stay on message and field difficult questions; engage journalists on Twitter; and engage in many other activities to succeed.
The 236-page manual is available for sale online at http://www.prnewsonline.com/store/53.html
Readers of this blog can receive $50 off the cover price for each guidebook order placed. Enter the code “mediabook” when checking out to receive the reduced rate.
46 responses to “New media training guidebook includes chapter by Tom Unger, APR, ABC”
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